How Google Might Interpret Queries Based mostly On Entity Info

A brand new patent from Google dated December 28, 2021, focuses on easy methods to interpret queries and clear up them based mostly on entity data.

I typically hyperlink to Google patents in articles as a result of I spend a number of time studying from them.

Patents are filed to explain new innovations and spur innovation from potential opponents. They supply sufficient data to exclude others in the identical enterprise from copying the mental property of the patent filers.

Typically, we discover fascinating details about assumptions that the creators of patents are making about search, searchers, and the Internet that may make the patents an fascinating learn, as properly.

As at all times, after I share the highlights in an article like this, you’re inspired to check out the patent itself.

I do attempt to clarify what the patent could cowl, however don’t need to cowl it in a lot element that my publish could appear to be a replica of the patent to indexing applications.

You could recall when Google search engineer Paul Haahr gave a presentation at SMX 2016 on “How Google Works.”

One of many vital takeaways was that Google tries to establish when entities are seen in queries submitted by searchers.

That assertion results in the query of how Google may have the ability to inform which entity is perhaps referred to in a question.

Google has filed a patent the place they discover that subject, and that’s what this publish is about.

How To Higher Interpret Queries

Search has advanced to obtain such search queries and return outcomes responding to the question.

Nonetheless, some search engines like google and yahoo present search outcomes with out understanding the search question.

For instance, in response to [action movie with Tom Cruise], irrelevant search outcomes like [Last Action Hero] and [Tom and Jerry] could also be returned as a result of part of the search question will get included within the title of the items of content material.

Understanding the search question can assist the search engine produce extra significant outcomes.

How may a search engine interpret queries?

The patent factors out these strategies:

1. Receiving a question in a search area.
2. Deciding on search phrases based mostly on the question.
3. Whether or not a search time period corresponds to an entity identify.
4. Trying if the entity identify is from metadata related to the search area.
5. Seeing that many entity names correspond to not less than part of the variety of search phrases.
6. Selecting an entity sort and an entity rating related to every of the numbers of corresponding entity names.
7. Discovering quite a lot of entity names by eradicating some matching entity names based mostly on the entity rating and contextual data within the obtained search question.
8. Performing a search within the search area with the remaining a part of the variety of entity names.
9. Whereby every entity named within the remaining a part of the variety of entity names will get searched akin to the related entity sort.

This methodology to Interpret Queries may embrace:

• Receiving a voice question in a search area.
• Selecting, many voice recognition phrases based mostly on the obtained voice question.
• Deciding on, for every of the numbers of voice recognition phrases.
• Whether or not not less than part of a voice recognition time period corresponds to an entity identify.
• Whereby the entity identify will get derived from metadata related to the search area and whereby an entity rating will get related to the entity identify.
• Figuring out a feasibility rating for every of the variety of voice recognition phrases based mostly on the entity rating.
• Rating the variety of voice recognition phrases based mostly on the decided feasibility rating.
• Choosing one of many numbers of ranked voice recognition phrases for executing the voice question within the search area.

This Question Interpretation patent is situated at:

Strategies, methods, and media for deciphering queries
Inventors: Yongsung Kim
Assignee: Google LLC
US Patent: 11,210,289
Granted: December 28, 2021
Filed: Might 5, 2017

Summary:

Mechanisms for deciphering queries to get offered.

In some implementations, a way for analyzing queries get offered, comprising:

Receiving a search question in a search area

Figuring out search phrases based mostly on the search question

Figuring out, for every of the search phrases, whether or not a search time period corresponds to an entity identify,

Whereby the entity identify will get derived from metadata related to the search area.

In response to figuring out that entity names correspond to part of the search phrases

Figuring out an entity sort and an entity rating related to every of the corresponding entity names

Figuring out a remaining a part of the entity names by eradicating not less than one of many matching entity names based mostly on the entity rating and contextual data within the search question

Performing a search within the search area with the remaining a part of entity names,

Every entity named within the remaining a part of entity names will get searched akin to the related entity sort.

The Interpret Queries Patent Conclusion

When a search engine identifies that an entity is in an article, it would attempt to establish particularly who the entity is perhaps.

One Google patent I wrote about prior to now defined that an entity identify comparable to “Michael Jackson” may appear to establish only one person who most individuals would know. In spite of everything, he was a really well-known musician and entertainer.

However there was one other well-known Michael Jackson who was nothing like that first; he was often called a Director of Homeland Safety.

Google does calculate confidence scores to find out which entity is perhaps referred to when seen in a question.

This patent tells us about how Google may decide which entity is being looked for earlier than returning outcomes about that entity.

Remember the fact that when somebody searches for “Lincoln” (an instance from one other Google patent) they may imply a lincoln city automobile, Former President Abraham Lincoln, or the Metropolis of Lincoln, Nebraska (additionally many different states).

If the search engine can interpret the question appropriately, and present related solutions to a searcher, they will fulfill the searcher’s informational or situational want.

There may be much more evaluation of how this patent works within the description of the patent, however I needed to level out why it was wanted and needed.

There may be an excessive amount of danger of potential confusion if the search engine didn’t attempt to interpret a question appropriately.

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