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Life360 has determined to cease promoting the exact location information of customers after pushback in late 2021, however the firm will proceed to promote customers’ information in mixture type.
In December, self-described “family-safety platform” Life360 was reported to be promoting location information from each adults and kids to a dozen varied information brokers. The brokers would then present the data to different third events.
The corporate initially argued that promoting the information was a approach to “preserve the core Life360 providers free for almost all of our customers.”
Now, the corporate has introduced that they may “section out” all of its location offers with all firms apart from Allstate’s Arity, as realized by The Markup.
Nevertheless, that doesn’t imply that Life360 will cease promoting customers’ information totally. As a substitute, the corporate will promote the placement information of its 35 million customers in mixture, which, theoretically, makes it troublesome to hyperlink the information again to the person.
Life360 shall be promoting the mixture location information to Placer.ai. The deal doesn’t embrace information from Tile and Jiobit, two firms that Life360 acquired final yr.
CEO Chris Hulls claimed that promoting mixture location information would “scale back enterprise threat,” and the deal would “considerably advance privateness inititaves.”
Beforehand, the corporate had been cited as “one of many largest suppliers of location information” by former staff.
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