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The iPhone took the highest slot in China throughout This fall, with Apple reaching its highest ever share of the smartphone market within the nation – led by the iPhone 13.
Apple was beforehand in 4th place available in the market share stakes, behind Huawei, Vivo, and Oppo …
Counterpoint says that Apple hit 23% market share in This fall 2021, in comparison with simply 16% in the identical quarter a yr earlier. For the yr as a complete, Apple rose one slot from 4th to third place.
Apple surpassed vivo in This fall 2021 to turn into the #1 model in China after six years, when the iPhone 6 supercycle was at its peak. This fall 2021 additionally introduced Apple its highest ever market share in China at 23%, in line with Counterpoint Analysis’s Month-to-month Market Pulse Service […]
Analysis Analyst Mengmeng Zhang mentioned, “Apple’s stellar efficiency was pushed by a mixture of its pricing technique and achieve from Huawei’s premium base. Apple rose to first place in China proper after the iPhone 13 was launched (week 39) in September. Afterwards, it remained within the main place for many of the fourth quarter. The brand new iPhone 13 has led the success as a result of a comparatively decrease beginning value at its launch in China, in addition to the brand new digital camera and 5G options. Moreover, Huawei, Apple’s primary competitor within the premium market, confronted declining gross sales as a result of ongoing US sanctions” […]
Apple’s success within the premium section is an encouraging signal and can proceed to inspire Chinese language OEMs to strengthen their footprints within the section. We count on the smartphone common promoting value to proceed to rise in China as main OEMs put extra effort into growing it to counter the decline in gross sales.
The Chinese language smartphone market as a complete, nevertheless, continued to shrink.
China’s smartphone gross sales in This fall 2021 declined 2% QoQ and 9% YoY, respectively. The nation’s full-year smartphone gross sales additionally continued the downward development for the fourth consecutive yr, declining 2% YoY in 2021.
There are a number of causes for this: the element scarcity; slowing design modifications resulting in individuals holding onto their telephones for longer; and a sluggish home financial system in China.
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