PurCity: How a startup is remodeling city buildings into carbon seize options
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PurCity: How a startup is remodeling city buildings into carbon seize options

Now that the Cisco World Downside Solver Problem 2022 winners have been formally introduced, you’ll need to study extra about every profitable crew and the story behind every innovation. The Cisco World Downside Solver Problem is an internet competitors that awards money prizes to early-stage tech entrepreneurs fixing the world’s hardest issues. Since 2017, the competitors has awarded $3.25 million USD to 78 startups from 25 nations.

PurCity logoWe’re excited so that you can study extra concerning the 2022 profitable groups addressing a number of the greatest challenges we face by technology-based options.

I lately had the chance to interview Morteza Ghorbani Eftekhar, CEO and Founding father of PurCity, winner of the Regional (EMEA) First Runners-Up $75,000 USD prize. PurCity supplies a patent pending know-how resolution that may be carried out/put in onto any city infrastructure’s floor to instantly seize carbon (CO2) from air, contribute to saving power about 30 to 48 % power consumption on a constructing’s HVAC programs, improve sustainability, and clear the air.

What downside is your know-how resolution attempting to unravel and the way does it work?

Morteza: 40 % of worldwide power consumption and CO2 emissions originates from buildings.

Our product has a multi-level output: power discount, net-zero sustainability, and saving lives from air air pollution. We’re capturing the air instantly, cleansing it, and delivering the clear air into the HVAC system of the constructing. We’re saving 30 to 48 % of power consumption on the HVAC system by returning clear air contained in the constructing with our product.

A digital model showing how PurCity's solution works
Digital mannequin demonstrating how PurCity’s air purifying system is sustainable, environment friendly, and self-cleaning for brand new and current buildings and building partitions.

What’s revolutionary about the best way you might be fixing the difficulty? What units your resolution aside?

Morteza: We specifically designed our system to show constructing constructions or partitions, that exist already, into lively, sensible, and multifunctional programs.

By 2050, round 2.5 billion individuals will probably be residing in cities. This can result in extra city building, much less house, and extra air pollution. We’d like options that may flip old school supplies into new, sensible, and sustainable ones. We have already got so many buildings on the planet. We’re enabling the surfaces of those pre-existing buildings, particularly in cities, to allow net-zero carbon emissions.

Moreover, our GapS 4.0 has PV photo voltaic panels built-in to them. Subsequently, we’re the world’s first carbon seize know-how that will probably be unplugged whereas continually capturing carbon and cleansing the air. Among the by-products of the system, together with hydrogen and pure CO2, may also be offered into the market.

A man wearing a tie while holding a microphone
PurCity’s Morteza Ghorbani Eftekhar presenting his carbon seize know-how in Taipei, Taiwan, 2019.

What impressed you to develop this resolution?

Morteza: Lengthy story brief, every part began once I was a child. I misplaced one among my finest mates because of the excessive degree of air pollution in our metropolis. She had lung most cancers, and when she was gone, I needed to provide you with totally different options that may contribute to cleansing the air from the setting. In 2016, I got here up with an concept from scratch, and ever since then I’ve labored on growing PurCity.

How will profitable a prize within the Cisco World Downside Solver Problem assist you to advance your enterprise?

Morteza: Nothing will be achieved with out the assist of others. This resolution is the results of everybody’s work, and due to Cisco’s generosity, we are able to proceed to develop. Cisco’s assist will assist us additional develop and broaden the know-how to seize carbon from city infrastructures, clear the air, save power, and enhance human well being.

Are you aware what you’ll use the prize cash for particularly?

Morteza: Cisco is extremely beneficiant, and this $75,000 prize will assist hold our enterprise sustainable. On a private observe, if it weren’t for grants like this one, I’d be residing within the streets. When the pandemic first hit, I used to be utilizing my very own private checking account to push the corporate upward, and I feared having to stay out on the streets once more. Nevertheless, the funding and assist, from prizes like this one, have helped saved me and my enterprise. Now, with that stress gone, we’re working very arduous to additional enhance and commercialize the product for upcoming large-scale initiatives.

What recommendation do you will have for different social entrepreneurs?

Morteza: Probably the most vital issues I’ve realized in my life is you should love what you might be combating for, and you should battle for one thing that you simply imagine in. If in case you have discovered such a purpose, you’ll not be simply deterred when difficulties come up.

You’ll battle and work in the direction of it 24/7. I personally am dedicating every part — my life and power — in the direction of making my purpose occur. I’ve achieved Judo since I used to be a child and in 2015, I turned a Judo champion in Denmark. I do know what it takes to battle for what you imagine in.

I’ll admit, I’ve made errors and failed a number of occasions. Throughout my journey there have been many moments the place I questioned myself. The quantity of rejection we confronted was unbelievable, however my mindset has at all times been following my targets to supply influence. I’m happy with my errors and failures, as they’re empowering me to take the subsequent steps to be higher.


Keep tuned for extra articles in our weblog collection, that includes interviews with each Cisco World Downside Solver Problem 2022 profitable crew!


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