The Most Visited Web sites within the US [2021 Top Websites Edition]

December’s prime 100 most visited US web sites checklist confirmed a powerful 8% site visitors surge in comparison with November’s site visitors numbers. Site visitors progress smart, 77% of internet sites had been within the constructive territory, with solely 23 web sites shedding some customer numbers.

With Google as absolutely the site visitors chief (as common), even the largest search engine noticed a major 11% enhance in guests. After monitoring the US prime 100 for over a yr, the one time we noticed a comparable viewers spike was in August 2021.

Relating to the highest 10 most visited US websites, 9 of them witnessed some substantial viewers good points, with Fb (+12%) main the best way. Wikipedia (-1%) was the one area throughout the top-tenners that noticed its viewers numbers go down. With the continuation of November’s purchasing bonanza, Walmart managed to take care of its beforehand gained spot throughout the prime 10, whereas Bing remained out.

If we take a look at websites that witnessed the largest progress, we will instantly spot the arrival of December — a month stuffed with items surge, supply craze, and…excessive promoting exercise. 

It’s really promoting platforms that noticed probably the most spectacular site visitors good points. The one two websites that had a 100%+ customer enhance — a spike that received them a spot among the many prime 100 — had been Criteo and Jivox. These platforms assist digital advertisers make certain their adverts attain the audience. Good previous Outbrain additionally noticed a notable +38% site visitors enhance. And this isn’t stunning — within the digital advertising world, December equals purchasing.

However after all, no purchasing comes with out supply. So internet surfers jumped to the likes of UPS (+30%) and FedEx (+27%). This present/shopping-related site visitors spike resulted in one other newcomer to our prime 100 — Narvar (+44%), a post-purchase platform for ecommerce.

We noticed one in every of our Digital Advertising Developments predictions for 2022 come true in December — December’s prime 100 checklist solely proves how digital accessibility will turn out to be a mainstay in years to come back. With a 74% progress in guests, Usablenet — a platform that helps to allow digital accessibility — has entered our hottest US websites checklist for the primary time so far.

But not each website managed to capitalize on December’s site visitors splash. As we’ve been seeing for months, work/education-related software program websites like Instructure (-30%), Zoom (-18%) and Quizlet (-22%) maintain shedding viewers numbers.

Curiously, Wayfair additionally noticed a notable 10% site visitors drop regardless of a usually energetic December. This decline eradicated the positioning from prime 100.