93% of on-line shops in Italy supply PayPal
On-line fee technique PayPal is well-known inside Europe, however the utilization of PayPal in on-line shops varies between nations. In Italy, 93 p.c of on-line shops supply PayPal as a fee technique. On the opposite finish of the spectrum, PayPal is simply provided in 1 p.c of Serbian on-line shops.
The US-based fee technique PayPal has develop into a well known fee possibility inside Europe. Simply final 12 months, it was the most well-liked fee technique in Germany and the UK, for instance. Based on the Statista International Client Survey, it reaches utilization charges above 90 p.c amongst on-line fee service customers within the UK, France and Germany.
PayPal in comparison with different strategies
When evaluating PayPal to different fee strategies, it’s extremely well-liked. In solely 12 out of the 43 nations analyzed by ecommerceDB, the fee technique had single-digit utilization charges. AmazonPay, for instance, reaches double-digit utilization charges in solely two of the analyzed nations.
Italian shops take the lead
Current analysis by ecommerceDB analyzed the seller facet to seek out oud the place on-line shops supply PayPal as a fee technique. The analysis took under consideration the highest 100 on-line shops in 43 completely different nations. Italian on-line shops take the lead in PayPal utilization, with no less than 93 p.c of them providing it.
In 88 p.c of German on-line shops, PayPal is obtainable as a fee technique. This was adopted intently by Spain and Austria the place 86 p.c of on-line shops supply PayPal. The nation with the bottom share of on-line shops providing PayPal is Serbia, the place only one p.c of the Serbian high 100 shops use PayPal.
‘Most Western European nations rank comparatively excessive.’
The analysis additionally checked out nations exterior of Europe. Australia scored excessive as properly, with 92 p.c of shops utilizing PayPal. Based on ecommerceDB most western European nations and the US rank comparatively excessive, whereas Asian and Jap European nations are usually in decrease ranks.
