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Doosan Robotics Inc.,  introduced a brand new enterprise unit, Doosan Robotics Americas, establishing its U.S. headquarters in Plano, Texas. Doosan Robotics has appointed Alex Lee North and South America Basic Supervisor, who will oversee the U.S. enterprise.

Established by Doosan Group in 2015, its development into the U.S. market will improve customer support on this territory, accelerating enterprise growth and consciousness of Doosan Robotics’ and particular vertical business product assist.

“The formation of Doosan Robotics Americas will present a group devoted to North and South America, which is a supply of many present and potential clients throughout a number of vertical markets from automotive to manufacturing,” mentioned Lee. “With the U.S. being the only largest marketplace for Doosan Robotics, I’m trying ahead to working even nearer with our companions as we put together for a number of thrilling new developments in our product choices.”

Alex Lee joins Doosan Robotics Americas most not too long ago from STXI Movement, a world engineering firm that designs and produces movement management and servo methods, the place he additionally served because the GM of North America. Previous to STXI Movement, Lee had high govt roles at Yaskawa America, the place he served as Director of Gross sales and CPG, Bosch Rexroth, Schneider Electrical and Accenture. Lee has a level in Electrical Engineering from the College of Illinois Urbana-Champaign.

Doosan’s U.S. buyer base contains main organizations throughout automotive, manufacturing, warehouse and logistics, meals & beverage, prescription drugs, healthcare, development. and packaging. Lately, Doosan Robotics launched its digicam robotic system, NINA (“New Inspiration. New Angle.”) at CES 2022 and was awarded the CES Innovation Award honoring excellent shopper know-how merchandise.

Doosan Robotics has additionally launched a brand new advertising and marketing and artistic world marketing campaign that includes the animated robotic character “Rokey” (pronounced Rocky). Rokey is central throughout all of Doosan Robotics’ line of cobots, representing robotics because the ‘key’ to enterprise and C2C manufacturing processes.

Doosan Robotics can be exhibiting at Sales space #4123 throughout Automate 2022. In the event you go to the Doosan sales space you will notice the next demos:

• • DR.PRESSO – Espresso-making barista collaborative robotic, that includes serving robotic ‘Servi Mini’ collaborated with Bear Robotics
  • NINA (New Inspiration. New Angle.) – Digicam robotic and Doosan’s first enterprise into leisure and content material creation
  • Electrical automobile charging robotic on a rail that expenses a number of autos
  • Domestically custom-made ready-to-sell resolution in industrial sector for Palletizing, Screw driving, Meeting, Welding, Inspection
  • Dart-Suite – New robotic ecosystem and software program resolution of Doosan Robotics that may induce normal person participation by democratizing robotics know-how

“At Automate 2022, we’re showcasing a brand new paradigm in cobot usefulness as our Rokey marketing campaign relays the message that this new technology of cobot is extraordinarily user-friendly, protected, and versatile,” mentioned William Junghoon Ryu, CEO, Doosan Robotics. “With our new lineup of cobots, and up to date growth to the U.S., we’re trying ahead to increasing {the marketplace}.”