This post was sponsored by Ahrefs. The opinions expressed in this article are those of Sponsor.
Is your website in need of performance improvements, but not sure where to start?
Do you want to improve your search engine rankings but still acquire the SEO know-how needed to make it happen?
You probably already know that you need an advanced suite of SEO tools that can take you from beginner to SEO pro.
What if you could get these SEO tools for free?
Ahrefs Webmaster Tools (AWT) can help you with various SEO tasks such as:
- keyword research.
- OnPage SEO.
- link building.
- And more.
AWT offers all the power of Google Webmaster Tools, without the complicated learning curve.
So if you’re looking for free SEO tools that are beginner-friendly, look no further than Ahrefs.
Ahrefs fills in the functionality gaps left by Google Search Console (GSC). While GSC only provides a limited amount of your website data, AWT shows you the big picture.
Are you ready to step up your website optimization to increase traffic and conversions? Now you can use professional SEO tools without heavy investments.
Here we break down the features and benefits of Ahrefs Webmaster Tools to get you started.
Ahrefs Webmaster Tools: Quickly uncover your website’s technical and on-page SEO problems
Free SEO Tools Included:
- Indexability Report.
- Internal side report.
- link report.
- content report.
Get your free SEO tools now →
If you run a small business, it’s important to analyze your website and regularly monitor its performance.
And if you’ve ever wondered why your website isn’t ranking in search results, you can find out without paying for an expensive SEO tool.
In fact, Ahrefs webmaster tools give you a completely comprehensive analysis of your website for free.
Get your free, comprehensive SEO analysis now →
Once the tool has crawled all of your webpages, you’ll get an overall health score for your site, which not only shows all possible SEO issues but also recommends detailed advice on how to fix them.
With this comprehensive website audit, you can check for more than 100 predefined problems grouped by the following types:
- Power.
- HTML tags.
- Social Tags.
- content quality.
- localization.
- Incoming links.
- Outgoing links.
- Resources.
- External Pages.
- And more!
Google Search Console, on the other hand, only monitors a handful of issues and offers very limited suggestions on how to fix each issue.
Ahrefs data explorer lets you control various data points and create custom filters based on numerous parameters. You can also use this tool to view every detail of each specific URL on your website, including inbound and outbound links, hreflang, pagination, duplicates, and resources.
AWT even makes it easy for you to track your progress and schedule automatic crawls for your projects. You can also stay current with Google’s adoption of mobile-first indexing by crawling the mobile version of your site.
Try this free SEO audit tool and start improving your website’s SEO health today!
Free Tool: Indexability Report
AWT users can access a detailed indexability report of their website.
It’s important to index your website’s content so that it is recognized by Google and ranked in search results.
Indexing refers to how search engines organize information based on a website’s content.
“It’s a fundamental report because pages without indexing are invisible to search engines and can’t bring in search traffic. If there are canonicalization issues or misplaced ‘noindex’ tags, this report will let you know.”
Free Tool: Internal Page Report
One of the worst things a user can experience while browsing a website is a series of 4XX or 5XX response codes (e.g. the 404 code for nonexistent pages).
Ahrefs Webmaster Tools gives you an internal pages report to help you identify broken pages on your site.
You can then view the number of referring domains to those pages by adding a column to the report.
This report also highlights pages that use HTTP protocol instead of HTTPS, which also impacts Google rankings as part of Page Experience signals.
Free Tool: Link Report
The Link Report in AWT shows all problems with links on your website, for example:
- Orphan Pages.
- dead end sites.
- Pages with links to broken external pages.
Free Tool: Content Report
If you want your business to rank high in search engine results pages (SERPs), optimizing your content is essential — and Ahrefs webmaster tools will help you stay on top of things that usually slip through the grid would fall.
“For low-hanging on-page optimization opportunities, go to the content report. Some issues can directly affect your ability to rank, such as: B. Title tag issues.”
Sign up for Ahrefs Webmaster Tools and experience the difference this site audit service can make to your website.
Ahrefs Site Explorer Suite: 3 powerful SEO tools in 1 intuitive interface
SEO tools included in a subscription:
- Organic search traffic.
- Backlink Profile.
- paid traffic.
Get it now →
Competitive research can be a complex task for website owners, but it doesn’t have to be.
What if there was a comprehensive research platform that combined the power of three separate SEO tools?
Site Explorer is the ultimate research tool for small businesses looking to gain an edge over the competition.
You’ll get a detailed report for each website or URL in the following areas:
Organic Transport Research
When you’re looking for keyword ideas that will help your site rank higher in search results, it can help to know how others in your area rank.
This is where organic traffic research comes into play.
By finding out which keywords your competitors rank for and which terms and pages bring in the most search engine traffic, you can better plan your strategy.
Ahrefs allows you to analyze the search volume of other sites in your industry and adjust your site content accordingly. Simply enter your competitor’s website into Site Explorer and search the “Organic Search” section of the reports.
“Ahrefs monitors over 150 million keywords in the US alone (+ more for 150+ countries), giving us enough coverage to paint an accurate picture of websites’ organic search traffic.”
Site Explorer will show you all known keywords that affect rankings, while Google Search Console will only show you the top 1,000. Ahrefs also provides the following details that GSC does not provide:
- SEO metrics for pages and keywords.
- SERP snapshot with competitor data.
- SERP features for each keyword.
Backlink Checker
Site Explorer also allows you to analyze the backlink profile of a specific website.
Links are still one of the strongest ranking factors for most search engines. So if you want your website to rank high in the SERPs, you should make sure you have a well-rounded backlink profile.
What is a backlink profile?
A website’s backlink profile consists of the total number of links pointing to it and the quality, authority and relevancy of the referring domains.
Considering a link building campaign for your small business?
Use Ahrefs Site Explorer to rank your competitors’ profiles and see how you’re doing.
Once you navigate to the Backlink Profile section of the tool, you’ll be able to see which websites link to your competitor’s websites and assess the quality of their backlinks.
“Ahrefs has the fastest backlink crawler in the industry and has the world’s largest index of live backlinks (nearly 30 trillion links), making Site Explorer the best tool for backlink research.”
While Google Search Console only shows you the top 1,000 link results for a given URL, Ahrefs Webmaster Tools gives you all known backlinks as well as a variety of other useful metrics.
Paid traffic research
As the digital landscape becomes increasingly competitive, you need to be smarter about the paid traffic sources you invest in.
When planning your search advertising strategy, it can be helpful to know where your competitors are directing their paid traffic. And this is where Site Explorer comes in.
Ahrefs helps you find out if your competitors are buying PPC ads and what keywords they are bidding on.
The Paid Search section of Site Explorer reports gives you access to:
- PPC Keywords: A list of keywords that your competitors are promoting in search.
- Top Landing Pages: See which pages on your site are getting traffic from PPC ads.
- Ads: See what ads appear in search results for your competitor’s URL.
Are you ready to access the valuable data you need to succeed online? Sign up for Ahrefs Webmaster Tools now and find out how Site Explorer can give your business a competitive edge.
Start using Ahrefs webmaster tools and improve your SEO strategy
AWT allows you to use SEO data to assess the value of your website and make the necessary adjustments to improve your ranking.
Ahrefs allows you to look beyond Google Search Console’s 16-month organic traffic limit and instead provides a full report on your site’s traffic patterns. This can help you spot traffic dips that may have coincided with Google’s core updates and ensure your site is always up to date with the latest search engine requirements.
You can also see how quickly you are acquiring backlinks and keywords, and assess the quality of your backlinks and those of your competitors.
You can even see which of your webpages have a chance to move from the second to the first SERP and spot negative SEO attacks (from spam anchors or sudden spikes in referring domains) to stay ahead of the curve.
The benefits of using Ahrefs Webmaster Tools are limitless – so what are you waiting for? Try AWT now and take your website to the next level.
