With the ever-evolving SEO industry and new trends emerging, is content still the key to a winning strategy?

How do you ensure your content is compliant with the latest search standards?

On May 25th, I hosted a webinar with Carlos Meza, President and CEO of Crowd Content.

Meza shared what it takes to develop an effective content strategy while keeping up with the modern times.

Is content still king when we spend about 473 minutes (a third of our day, almost eight hours, or at least 50% of our waking hours) consuming content or media?

Here is a summary of the webinar. To access the entire presentation, fill out the form.

Is Content King in Modern SEO?

[Find out, now] Access the on-demand webinar immediately →

First, let’s go back in time to understand where we’ve come from and where we’re going so we can understand where modern SEO is headed.

content in the past

Content creation has looked like this in the past:

• Writing for search engines/keyword stuffing.
• Leveraging volume was a competitive advantage.
• imitation of competitors.

Because these tactics don’t deliver the most value to your customers, SEO techniques have changed.

[Get the key to a successful SEO strategy] Access the on-demand webinar immediately →

content in the present

Smart SEO professionals have evolved very well and are now:

• Write based on the persona.
• be intention driven.
• Using topic clustering.
• Use expertise to be more authoritative.
• become helpful.
• Pay attention to the volume.
• First create assets in front of the message.

[Explore each in more detail] Access the on-demand webinar immediately →

Given these current strategies, how can you love your customers even more? Let’s take a look at the future of content.

content in the future

Here are the elements of this future content. What is important and what will be important?

• Put people first and use pathological empathy through:
  • Relativity.
  • vulnerability and authenticity.
• Stand out with brand, voice and tone.
• Go hyper-personal with micro-audience.
• Leverage multiple assets to be more interactive and build trust through:
  • Experience.
  • Expertise.
  • Effort.
• Use of AI, ML and technology.
• Focus more on quality rather than quantity.

[See some great examples in action] Access the on-demand webinar immediately →

Ultimately, it comes down to helping and caring for the audience.

Image created by Crowd Content, May 2023

[Slides] Is Content King in Modern SEO?

Here is the presentation:

Photo credit:

Featured image: Paulo Bobita/Search Engine Journal