Completely happy Cutmas, everybody!

Sure, it’s that point of 12 months once more as Bloomberg (the outfit that ran the extremely refuted story ) is right here to remind us to place some cookie cutters out for Father Cutmas.

Okay, effectively, shock, we get these tales each 12 months as a result of gross sales naturally fall after the massive fall launch. This time it comes with some added world provide chain garment-rending so let’s see if we will comply with the logic right here. With out taking any harmful medicine.

Apple Inc., affected by a world provide crunch, is now confronting a distinct downside: slowing demand.

No one desires iPhones!

…signaling that some shoppers have determined in opposition to making an attempt to get the hard-to-find merchandise.

We’re within the second sentence and we’ve already careened off Making Sense Blvd., busted via the guardrails and exploded spectacularly over What The Precise Heck Ravine.

Nobody is shopping for the telephones that Apple can’t make sufficient of to maintain up with demand.

In case you puzzled why the Macalope drinks… [points accusingly at the quoted sentences above]… this. That is why. Proper right here. These things.

Already, Apple had reduce its iPhone 13 manufacturing purpose for this 12 months by as many as 10 million models, down from a goal of 90 million…

So, in response to this math, Apple was planning on promoting about 80 million models of simply the iPhone 13. That’s sort of a number of models.

The corporate remains to be on monitor for a document vacation season…

IDG

No one desires iPhones. Apple information document vacation season. That… you simply… I don’t… why…

Apparently the concept right here is that Apple remains to be going to promote gobs of iPhones, it simply isn’t going to promote the massive gobs that it thought it was going to promote. We all know this as a result of Apple is such an open e-book. And the way Apple might be going through “slowing demand” when it already can’t sustain with the present demand is past this furry observer.

Lengthy story quick, Apple’s clearly the most important loser in all of Loserville. So who’s profitable?

Big quarter for foldable telephones! Unbelievable! Simply mind-bogglingly massive! How large is the profitable, you ask? Oh, effectively, why get into the minutia when it’s all proper there within the head-

Q3’21 foldable smartphone shipments had been bigger than the earlier 4 quarters mixed and grew 215% Q/Q and 480% Y/Y…

Wow! Effectively, that’s all it’s essential to know, then. Case closed. Large profitable. Guess we will simply shut this tab and return to watching ASMR TikTok movies with the pontificate and…

…to 2.6M telephones.

Wait, what?

Sure, the whole thing of the foldable cellphone market is virtually a rounding error for Apple. And even at that low stage, it’s bigger than the earlier 4 quarters mixed. Why are we even speaking about this? Analysts have been saying that Apple higher get on the foldable cellphone bandwagon (disclaimer: no band, no wagon) fast or BE DOOMED as way back as 2012. 9 years later, your complete market is perhaps 3.5 % of Apple’s quarterly gross sales.

It’s potential Apple won’t ship as many telephones because it anticipated. However that’s a quantity nobody actually is aware of, even the corporate’s suppliers. The Macalope should insist that individuals chillax themselves earlier than they need to ax themselves what they’re so labored up about.