To encourage users’ creativity and self-expression, TikTok has announced the expansion of text posts on its platform, thereby diversifying the content creation experience for its users.

This new feature demonstrates TikTok’s commitment to social media innovation. The new feature offers space for written creativity previously limited to comments, captions and videos.

Text posts represent the latest addition to the TikTok suite of content creation tools. It expands the possibilities for users to express themselves while dominating short content.

This new format would allow YouTubers to share stories, poems, song lyrics, and other written content on TikTok, making the platform more versatile and engaging.

Creating a TikTok text post

For your convenience, creating a text post has been simplified.

In the TikTok app, users are presented with options for videos up to 10 minutes and text on the camera page.

Screenshot from TikTok, July 2023

Selecting Text takes users to the text creation page where they can design their content.

TikTok’s text posts have a number of features aimed at making the content stand out.

With text posts, creators can:

• Add stickers to support specific causes, events, or holidays.
• Tag other accounts and add hashtags related to relevant topics or trends.
• Add different background colors to improve the visual appeal of the post.
• Add sound, an important element of the TikTok experience, to accompany the written content.

If you’re using mobile, here’s the finished version of a simple text post with features like hashtags, polls, and location tagging.

You can also try it in a desktop browser, but the survey only appears on mobile devices.

Social platforms integrate new formats

The integration of text posts is a sign of TikTok’s ongoing commitment to fostering creativity within its community.

The platform eagerly awaited the innovative content that users will create with this new feature.

Text posts could be valuable for marketers as they open up a new avenue for content creation and customer engagement on TikTok.

The addition of text can change the dynamics of the platform, which was previously heavily video-centric. It could allow businesses to explore a wider range of content marketing strategies.

This shift could also allow TikTok to appear in search results like updates from other platforms like Reddit and the social network formerly known as Twitter.

TikTok’s parent company, ByteDance, has also taken new steps in generative AI with the recent release of a CapCut plugin for ChatGPT for AI-generated videos.

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