Google has confirmed a bug with Google advertisements impacting conversion information. The difficulty is restricted with Google Adverts conversions that use non-First/Final Click on attribution fashions, reminiscent of Knowledge Pushed Attribution (DDA).

Google mentioned the info could also be delayed as much as 24 hours and is engaged on fixing the pipeline delay.

Google posted this at about 3:22pm ET on Tuesday, December twenty first over right here saying “we’re conscious of an issue with Google Adverts affecting a major subset of customers. We’ll present an replace by Dec 22, 2021, 1:00 AM UTC detailing once we count on to resolve the issue. Please be aware that this decision time is an estimate and will change. The affected customers are in a position to entry Google Adverts, however might not have entry to the newest information.”

Google’s Adverts Liaison additionally responded to some complaints concerning the information being delayed:

Hello Simon, The crew is conscious and dealing on this. You could find the most recent updates on this difficulty posted right here: https://t.co/iMuQ6lIMxp

— AdsLiaison (@adsliaison) December 21, 2021

Google mounted the difficulty at 6:07pm ET the identical day, Tuesday, December 21, 2021. Google wrote “the issue with Google Adverts has been resolved. We apologize for the inconvenience and thanks to your endurance and continued help. The affected customers are in a position to entry Google Adverts, however might not have entry to the newest information.” Google added “conversions delayed by this incident, these making use of non-First/Final Click on attribution fashions, at the moment are current in Google Adverts.”

Hello Shaun, It was a reporting delay and bidding was not impacted.

— AdsLiaison (@adsliaison) December 22, 2021

Discussion board dialogue at Twitter.