Yearly, Google updates the Service provider Middle product knowledge specification and Google made some updates to it final evening. Some updates went into place on April 27, 2022 and a few go into place on June 26, 2022.

The final time Google up to date the Service provider Middle product knowledge specification was in April 2021.

Here’s a copy and paste of the modifications listed:

Adjustments starting instantly (April 27, 2022)

New attribute to pause advertisements: That will help you handle how your merchandise serve in advertisements, we’re introducing the pause [pause] attribute. This new attribute will permit you to shortly pause (after which restart) displaying your merchandise in Buying advertisements. Beforehand, some retailers have used the supply [availability] attribute and set the worth to “out_of_stock” (out of inventory) to be able to cease advertisements from displaying. Starting early 2023, you must use the pause [pause] attribute with a price of “advertisements” if you wish to briefly pause your advertisements. After this date, utilizing the supply [availability] attribute with an incorrect worth may result in product disapprovals.

Be taught extra concerning the pause advertisements [pause] attribute.

Present delivery nation sub-attribute: When offering the delivery [shipping] attribute, you now want to supply the nation [country] sub-attribute to make sure delivery costs are correct. Merchandise-level warnings (“Lacking sub-attribute [country (sub-attribute of [shipping])]”) have already been issued within the Diagnostics web page to assist retailers establish affected merchandise and can transfer to errors beginning right this moment.

Be taught extra concerning the delivery [shipping] attribute and tips on how to present merchandise in a number of nations of sale.

To make sure that your merchandise proceed to indicate and forestall potential disapprovals, please go to the Diagnostics web page of your Service provider Middle account to evaluation the affected merchandise and apply the mandatory modifications.

Up to date steerage for distinctive product identifiers: Distinctive product identifiers (GTIN [gtin], model [brand], MPN [mpn]) outline the product you are promoting within the international market. The next steerage will show you how to to make use of distinctive product identifiers accurately and precisely.

• In case your merchandise have assigned distinctive product identifiers and you’ve got them out there: At all times embrace them to make sure greatest efficiency. In case you have some identifiers out there however not others, embrace what you’ve got.
• In case your merchandise have assigned distinctive product identifiers, however you don’t have them out there: Don’t embrace incorrect identifiers (for instance, inside skus or different values particular to your retailer) or identifiers from related merchandise. If a product does have identifiers, don’t use the identifier exists [identifier_exists] attribute with a price of “false” (false) or the product could also be disapproved.
• In case your merchandise don’t have assigned distinctive product identifiers: Don’t embrace the GTIN [gtin], model [brand], or MPN [mpn] attributes for the product. Additionally don’t embrace inside skus or different values particular to your retailer in these attributes. As a substitute, embrace the identifier exists [identifier_exists] attribute with a price of “false” (false).

Adjustments starting June 26, 2022

Embody the supply date for backorder and preorder merchandise: You may specify that your merchandise can be found on backorder or preorder if you use the supply [availability] attribute with values “backorder” or “preorder“. Beginning June 26, you’ll want to supply the supply date [availability_date] attribute with a date as much as a 12 months sooner or later to specify when backorder or preorder merchandise will turn into out there in any other case your merchandise could also be disapproved.

Be taught extra concerning the availability [availability] and availability date [availability_date] attributes.

Computerized merchandise updates for situation: That will help you preserve your product knowledge right we’re including computerized merchandise updates for situation. Starting June 26, 2022, all accounts will probably be robotically opted-in to make use of computerized merchandise updates for situation. If you happen to select to not use the characteristic, you may opt-out in Service provider Middle by means of the Computerized Enhancements setting, below merchandise updates. If you happen to opt-out, your merchandise could also be disapproved in the event that they use an incorrect situation worth.

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