Google despatched some advertisers emails saying “starting Q2 2022, campaigns utilizing Good Bidding and/or Optimized Focusing on will be capable of use all Buyer Match lists in your account to reinforce your advert marketing campaign efficiency in your targets (e.g. conversions). At present, you solely expertise these efficiency advantages when your lists are actively utilized to campaigns.”

As Greg Finn reported “this can be a shift from how Buyer Match lists are utilized at this time. Advertisers at present have to manually apply these to a marketing campaign.” “Buyer Match lists gained’t be used with handbook bidding methods. Nonetheless, advertisers should use bid modifiers manually to regulate bids,” Finn added.

Google printed this timeline for the change:

• Video advert marketing campaign in Q2 2022
• Discovery advert marketing campaign in Q3 2022
• Efficiency Max advert marketing campaign in Q3 2022
• Search advert marketing campaign in This fall 2022
• Purchasing advert marketing campaign in This fall 2022

For those who don’t need your Buyer Match lists to be included to enhance your Good Bidding or optimized focusing on efficiency, opt-out of robotically utilizing out there buyer lists in your account:

1. Choose the client ID for the person account.
2. From the web page menu on the left, click on Settings, then Account Settings.
3. Within the “Buyer Match” part, uncheck the “Use all Buyer Match lists in Good Bidding or Optimized Focusing on” checkbox.

Lastly, buyer match lists are robotically included in Good Bidding. Main replace for @GoogleAds and crm knowledge. pic.twitter.com/l2BaFbZbT7

— BenjaminWenner (@BN_Wenner) Might 4, 2022

Yay for extra automation?

Discussion board dialogue at Twitter.